Services
Marketing, Publicity & Internet Strategies
Customized to Fit Your Needs
Marketing:
We use the online and offline environments to market
and promote, providing the client with the broadest possible suite of
technology based tools to promote and market themselves, a product or a
service. Particular detail is paid to driving revenue by:
· Enhancing market position by deepening penetration into
current target markets and creating opportunities to expand the market locally,
nationally and globally
· Using
the technology to position for the next wave in online marketing and publicity
while keeping the client in the forefront of current trends.
Publicity Campaigns & Publicist Services:
Booking a media tour on radio, television and on the web is
an important aspect of any marketing and publicity strategy. We contact and we
book. We also design offline and online
press kits, write and service press releases and work with your in-house team
to get the word out. We’ll coordinate
with management, lawyers and agents and also set up local tie-ins for
promotions. Our celebrity service also
includes red carpet appearances, set ups for movie screenings and premiers,
photo shoots and interviews.
Website Development & Maintenance:
Dynamically-driven websites that make
it easy to edit content are the beginning of a marketing and promotion strategy
that is efficient, manageable and gives you the best Return on Investment. We
provide design and implementation of these sites along with a host of other
services including the production of:
- eCommerce
initiatives
- Blogs
- Classified
ads
- Web
based video
- News
content
- Contests
- Groupware
software for project management
- Guest
books
- Photo
galleries
- Inventory
systems
- Poll
generates
- Chat
boards
- Real-time
online chat
- Website
hosting
- And more!
Please visit some of our websites to get an idea of the
range of our services:
http://www.thejusticesystem.net
http://www.geragos.com
http://www.eddiegriffin.tv
Internet Strategies:
The current state of the art makes the following tools the
most effective in marketing and promoting your product or service:
Video Streaming
Video streaming is a core part of our online strategy.
Consistently connecting with the target market, it is personal, emotional and
effective. As video-on-demand it is
always available. Finally, it is the most cost effective way to take a
television message local, national and global. We offer:
§ Short form opportunities to hear from
and get to know you or your product. A
vignette can be placed on the website and teased in an email campaign. These
segments can also be archived on the website making your website a “must-go-to”
place. This short-form programming consists of segments of up to 5 minutes in
length and also includes trailers, video news releases, video commentary,
promotions and direct response ads.
§ Promotions-
video streaming can also be used to promote any upcoming events, products etc.
Chat Rooms/MessageBoards – when stimulating
discussion is the key. These tools
instantly connect the client with the target audience. Chat rooms and message boards allow for live
interactive discussions in a variety of ways.
Chat Room: We schedule
Chats to promote you, your product or event. The chat room provides a
neighborhood type venue and opens up discussion between you and your target
audience. This venue also provides you an opportunity to get immediate feedback
so that you can adjust or improve your product. Learn what the audience wants.
What is working and what is not. This tool helps build relationships and enlarges
your potential customer base.
Message Board: The
Message board is simply put, an online Bulletin Board. Announce upcoming chats,
new product lines and give your customers a place to visit and catch up with
one in other. It differs from the Chat Room in that it is up and running 24
hours a day, 365 days a week. The message board is effective because it is not limited
to a time frame and is also international. In the framework of the Message
Board, you can also allow for premium memberships to offer special added
features of your choice. The Message board grows along with the growth of your
product or company or event.
Text Messaging:
Text messaging is ideally suited for ‘must have’
information. Because of its instantaneous nature and its ability to allow the
recipient to reply and forward the message, it can be an effective and viral
tool for communicating with audiences and growing an audience base.
Payment Systems:
Online and offline payment systems – such a MasterCard and
Visa can be used to generate a revenue line.
When the cards are attached to a cause they serve a dual purpose –
generating revenue and raising the value of the client or entity in the public
marketplace.
Email Campaigns:
Always an effective and targeted means of communication,
email can be used to stay in constant contact with the constituent base and
deliver information that includes video, audio and opportunities to expand the
database and constituent base.
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